Pure
Pure Eyewear, Pure Design, Pure Innovation, Pure Comfort, Pure Vision,
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PURE Design. A unique achievement of beauty and simplicity, PURE Eyewear® has no screws, hinges or plastic "mounting plugs" to come loose or break off. Some styles do not have nose pads – another first. PURE Innovation. Made from a single strand of Xanadium ™ wire, a high-performance alloy that is threaded through the lenses. |
PURE Comfort. PURE is extremely lightweight. It is the world's thinnest, most comfortable eyewear. PURE Vision. The unique design of PURE Eyewear ® allows for improved visibility, with no clunky hardware on the lenses to interfere with peripheral vision. |
For more from Ira Lerner check out this short interview with Pure's ace optical designer and inventor.
